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Primalbase

Building a Strong Online Presence for Primalbase

Primalbase

Primalbase is a revolutionary fitness brand that offers a barefoot workout format blending traditional equipment with modern science and ancient techniques. Focused on helping individuals unlearn and relearn human movement, balance, mobility, and strength, Primalbase needed a digital platform to reflect its unique philosophy and appeal to fitness enthusiasts seeking a primal, yet scientific, approach to wellness.
increase in inquiries
40 %
increase in social media
50 %
Increased engagement
30 %

Our Relationship

The Primalbase website was designed to reflect the brand’s unique philosophy, showcasing innovative workout programs and equipment while offering an engaging, informative experience. The challenge was to visually convey the fusion of ancient techniques and modern science in a cohesive way. Content about specialized equipment, like Indian Clubs, Mugdar, and Mace, needed to be presented clearly without overwhelming users. Additionally, the site was built to cater to fitness enthusiasts of all levels, ensuring intuitive navigation and easy access to essential information to drive inquiries and bookings.

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Marketing

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Packaging

Design

Marketing

Our
Strategy

Developed unique and visually appealing campaigns to promote seasonal trends, new nail art collections, and special offers. Boosted audience engagement through interactive content like polls, quizzes, and tutorials.
Created high-quality, colorful, and trendy visuals to align with their vibrant brand identity. Designed eye-catching posts, story templates, and promotional banners for events and offers.
Conducted professional photoshoots and video shoots showcasing their nail art designs and salon experience. Produced tutorials, behind-the-scenes content, and client testimonials to humanize the brand and build trust.
One of the standout moments of our partnership was a beautifully crafted promotional video capturing Style Your Nails’ exceptional artistry and customer experience. The video highlighted the intricate detailing of their nail designs, resulting in increased bookings and heightened brand awareness.

Our Strategy

We designed and launched a modern, responsive, and user-friendly website that highlighted SCON Projects’ portfolio, services, and accomplishments. Integrated features like project galleries, inquiry forms, and SEO-friendly content to improve visibility and user experience.

Nail Art
Developed a tailored social media strategy to build brand awareness and foster engagement. Created diverse content, including project showcases, expert insights, client testimonials, and behind-the-scenes glimpses. Targeted the right audience through platforms like LinkedIn, Instagram, Facebook, and YouTube.
Social Media Strategy
Transformed their offline branding materials into cohesive digital assets. Designed 3D renderings, time-lapse videos, and other visual content to showcase their strengths in the online space.
Digital Assets
Designed professional and visually appealing templates for social media posts and marketing campaigns. Ensured the aesthetics aligned with the construction and real estate industry to maintain brand consistency.
Social Media Templates
Brand-Aligned Design
We crafted a sleek, minimalistic design inspired by Primalbase’s philosophy of returning to foundational fitness. Earthy tones and clean typography were paired with high-quality visuals of the workouts and equipment, creating an immersive experience that reflects the primal yet modern essence of the brand.
User – Friendly Navigation
The website is designed to guide users through key sections: the Home Page introduces Primalbase’s philosophy, the Programs section details their unique workout formats, the Equipment section explains tools like Indian Clubs and Kettlebells, and the Studio section provides info on the Aundh location, schedule, and booking options for a seamless experience.

Interactive Features

The website features interactive elements like a dynamic gallery showcasing the studio and workouts, clickable equipment icons for detailed tool explanations, and easy contact and booking forms to simplify inquiries and class sign-ups.

Mobile Optimization

Understanding the importance of mobile accessibility, we ensured the website was fully responsive, delivering a seamless experience across all devices.

Outcomes

At Digi Daftar, we’re committed to creating websites that go beyond aesthetics—we build digital platforms that resonate with brand philosophies and drive meaningful engagement. The Primalbase project exemplifies our ability to merge creativity and functionality to deliver exceptional results. The newly launched Primalbase website has effectively established the brand’s online presence, receiving positive feedback for its aesthetic appeal, which beautifully captures the primal-meets-modern essence of the brand. Its ease of use is another standout feature, with intuitive navigation and easily accessible information ensuring a smooth user experience. As a result, the website has also driven increased engagement, with a noticeable uptick in inquiries and studio bookings following its launch.

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/ Revenue Generated

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